HONA News August Newsletter
After a busy and exciting August at HONA, we’re taking a moment to reflect on all the highlights. This month has been full of fresh energy and big moments for the brand. We revealed our brand refresh, introduced our best Gel Polish Edit yet, and wrapped up another incredible August Sale.
Join us as we look back on everything that made August one to remember, and get a sneak peek at what’s coming next in September.
Introducing The Tortie Edit
In August, we launched the Tortie Edit Collection, inspired by everyone’s favourite nail design. This must-have edit combines gel polishes, detail paints, topcoats, and foils, giving you everything you need to create the ultimate tortie-inspired look. With tortie set to be the standout design of the AW season, this collection is your go-to for mastering the trend and making it your own.
Explore the collection now!
HONA's New Chapter
This month also marked a huge milestone in our journey with the launch of our brand refresh: HONA’s Next Chapter. This wasn’t just a new look, but a bold step forward for our brand, reflecting how far we’ve come and where we’re heading. From our updated identity to the exciting changes still to come, this moment represents a fresh era for HONA, one built on innovation, education, and community at its core. You can read more about the update here: Welcome to HONA’s Next Chapter
Some of your favourites now have new names, but rest assured, the formulas and quality remain exactly the same.
As we transition through existing stock, you might still receive bottles with the old names for a little while. This is just a natural part of the switchover.
- PureFoundation - TrueFoundation
- PureAir - Discreet
- PureBond - TrueBond
Season 2 of the HONA Podcast
We’re back with Season 2 of the HONA Podcast with Mike and Charl! After a short break, we’re kicking things off with a candid catch-up on everything that’s been happening behind the scenes. From settling into our brand-new HQ to launching exciting products and taking big steps toward in-house manufacturing, there’s plenty to share. This season is all about open conversations, real insights, and giving you a closer look at the HONA journey. Whether you’re a nail tech or part of our wider community, Season 2 promises to be bigger, bolder, and full of inspiration.
Community Spotlight
This month, we’re shining the nail tech spotlight on Jordanna Kissoon-Carr (@pooch1creates), a content creator, educator, and mentor who’s become a guiding voice in the HONA community. Known for her calm energy, thoughtful advice, and classic-meets-trendy style, Jordanna has built a career rooted in intention and care.
Her journey is all about creating balance, between content and clients, ambition and rest, creativity and consistency. Through her mentoring and educational work, she’s helped countless techs feel more confident online, without the overwhelm.
In her spotlight blog, she shares how setting boundaries changed her business, why structure matters, and how to grow without burning out. If you’re craving clarity, calm, or just a reminder that success doesn’t have to be loud, this one’s for you.
What's Coming Up
September is bringing something exciting... our AW Gel Polish Collection is on the way, and trust us, you won’t want to miss it. From rich autumn tones to trend-led finishes, this drop is set to be a seasonal favourite.
Want to be the first to hear more?
Join the HONA Community to get early updates, behind-the-scenes sneak peeks, and exclusive launch access. It’s where all the best news lands first.
Join our community and stay in the loop.
Summary
As we say goodbye to August, we’re feeling incredibly proud of everything we’ve achieved, and even more excited for what’s still to come. Whether you joined us for the Tortie Edit, tuned into the podcast, or found a moment of inspiration through our community spotlight, thank you for being part of the HONA journey.
Here’s to a fresh season, new shades, and the continued growth of a community that’s changing the nail industry from the inside out. We can’t wait to step into September with you.