HONA News September Newsletter
After a high-energy August, September proved to be just as unforgettable. This month brought the launch of our most dramatic Gel Polish Edit yet, a sell-out of a community favourite, and the first steps toward preparing for our busiest quarter of the year.
Let’s look back on everything that made September a standout month at HONA.
Introducing Mob Wife
September saw the arrival of the Mob Wife Gel Polish Collection, and what a launch it was. This powerhouse edit brought 10 shades inspired by strength, style, and unapologetic glamour, quickly becoming our biggest Gel Polish launch yet. With one exclusive “Traitor” shade only available when purchasing the full collection and the introduction of Fur Coat, a Cat Eye polish that became an instant staff favourite, Mob Wife has set the tone for AW25.
Explore the MobWife Collection now!
Tortie Season is Here
The hype for Tortie only continues to grow. Our Tortie Detail Paint completely sold out ahead of the autumn season, proving just how much this trend is dominating nail art right now. The good news? It’s finally back in stock.
Whether you’re perfecting the classic tortoiseshell look or adding your own creative spin, Tortie remains the must-have design for AW. And if you missed it the first time around, the Tortie Edit Collection is still live, giving you everything you need to nail the trend.
Gearing Up for the Biggest Quarter of the Year
September wasn’t just about new collections, it was about building momentum. With Q4 on the horizon, we’ve been busy behind the scenes preparing for our busiest and most exciting season yet. From seasonal launches to festive-ready products, the last months of the year are set to be packed with opportunity.
For nail techs, this is the time to get organised. The festive season often means longer appointment books, more nail art requests, and the need to keep your kit stocked with essentials that won’t let you down. Whether it’s updating your builder gels, refreshing your files, or planning out your nail art looks in advance, a little preparation now can save a lot of stress later.
If you want to get ahead, we’ve pulled together a guide with practical tips to help you manage the rush and keep your business running smoothly.
Community Spotlight
This month, our Nail Tech Spotlight shone on Cory Jenkins (@nailedbycory), a creative force in the HONA community. Known for his bold artistry, supportive energy, and commitment to growth, Cory shared how HONA has shaped his nail journey and what keeps him inspired behind the desk.
Education was a big theme in his spotlight, the perfect fit for September’s “back to school” energy. From his own training with HONA to the way he continues to learn, evolve, and share knowledge with others, Cory highlighted how ongoing education can transform not only your nail skills but also your confidence and business.
In his spotlight blog, Cory dives into his favourite HONA shades, the way his clients respond to hypoallergenic products, and how creativity and education fuel connection.
Read the spotlight now and get to know Cory!
What’s Next
October is all about seasonal treats. From Halloween nail art ideas to getting ahead on Christmas prep, we’ve got so many exciting things coming your way. Whether you’re stocking up your kit for the festive rush or looking for new inspiration, this month is set to be full of creativity and fresh launches.
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Summary
As September comes to a close, we’re celebrating a month of powerful launches, sell-outs, and preparation for what’s still to come. Whether you shopped Mob Wife, grabbed Tortie Detail Paint, or joined in through our spotlight features, thank you for being part of the journey.
Here’s to stepping into Q4 with ambition and inspiration!