Embracing Change: A Guide To Telling Your Clients You're Switching Gel Systems
When selecting HONA, it's not just about switching products—it's about embracing a safer, more inclusive approach to your service. You might be wondering how to effectively communicate this positive change to your clients. This guide is designed to equip you with practical strategies, emphasising the significance of features and benefits, and empowering you to make well-informed decisions for your clients.
Firstly, let's talk about allergies. Allergies occur when the body's immune system reacts to a substance that is normally harmless. In the case of nail products, some individuals may develop allergic reactions to certain ingredients commonly found in traditional gel products. These reactions can range from mild irritation to more severe symptoms, making it essential for us to prioritise the health and safety of our clients.
You shouldn't feel like you need to apologise for changing systems - you're making this shift because you're prioritising your clients' health. It's a positive thing! The more your client understands the reasons behind the switch in brands, the better their response is going to be'
Introducing the Features
Your transition to a gel brand that's free from HEMA, HPMA, and IBOA marks a significant step towards enhancing health and safety. Here’s how you can share these key features with your clients:
- HEMA-Free: HONA does not contain Hydroxyethyl Methacrylate, a common ingredient in nail products that has been deemed the number one allergen ingredient by the British Association of Dermatologists .
- HPMA-Free: It is also free from Hydroxypropyl Methacrylate, another monomer potentially leading to sensitivities and allergic reactions.
- IBOA-Free: The absence of Isobornyl Acrylate, a known irritant and allergen in nail care formulations, further ensures the safety of the product
- Cruelty-Free & Vegan: HONA will always be 100% vegan and cruelty-free. By sourcing our products in only the most reputable facilities we can guarantee this to you.
Understanding the Benefits
When you share these features with your clients, it's crucial to also communicate the benefits. This not only informs them but also reassures them of the quality and care you're bringing to their nail service:
- Enhanced Safety Profile: Knowledge is power, informing your clients about these known allergens and risk of reactions allows everyone to make an informed decision based on scientific information.
- Commitment to Client Health: Highlighting that our products are free from these chemicals reflects your dedication to your client's health and safety, promising a unique salon experience catered to your client's unique nail needs.
- Superior Quality and Performance: Despite the gentler formula, assure your clients that your chosen brand promises stunning, durable results, ensuring the best for them without compromise.
Communicating the Change
When you decide to introduce this significant upgrade to your clients, it’s crucial to positively communicate the change to your clients. Many posts start with ‘unfortunately’ but the change is far from unfortunate! Here's how you can approach this:
- Emphasise the "Why": Start by educating your clients about the potential health risks associated with HEMA, HPMA, and IBOA. Explain in simple terms how exposure to these chemicals can lead to allergic reactions or skin irritation over time, emphasising that such reactions can compromise the overall salon experience.
- Highlight the Benefits: Elaborate on how these safer formulations make your services more inclusive. Stress that by eliminating these allergens, you’re able to welcome clients with sensitive skin or specific chemical sensitivities who might have previously had to avoid gel nails entirely.
- Leverage Success Stories: Share testimonials or before-and-after photos that demonstrate the positive effects of the switch. Highlight stories that showcase improved skin reactions or testimonials praising the quality and longevity of the nail art.
Keeping your clients informed.
Informing your clients and providing in-depth information about the new HEMA-free, hypoallergenic gel nail brand will play a crucial role in easing the transition and fostering acceptance. By adopting a transparent and educational approach, you empower your clients with knowledge, helping them understand the reasons behind the switch and the benefits it brings.
Sharing and utilising our prescriptive manicure guide will help to gain confidence from your clients about the change in brand that you are going for. Builder gel won’t always be a suitable treatment, especially when working with a hypoallergenic brand using safer ingredients. This is also an exciting opportunity to create a niche for your brand, where clients attend your appointments, have their nails fully analysed and then the perfect product recommended especially for them, their nail type and their nail goals.
You can also utilise the posts and information we have already shared on hona_education – there’s an abundance of information that you can share with clients to build on a transparent relationship and they’re welcome to share it too
Conclusion
By taking these proactive steps to prioritise safety and inclusivity in your nail care services, you're not just switching to a safer product; you're fostering a culture of trust and satisfaction among your clients. By embracing these safer formulations, you're demonstrating your commitment to their well-being and positioning yourself as a leader in health-conscious beauty services.