HONA News November 2025 Newsletter
November was all about turning up the volume at HONA. From our biggest Black Friday Sale of the year to the first wave of Christmas excitement, the countdown to peak season officially began. We added brand new BuilderPot shades to your prescriptive toolkit, dropped two cosy cuticle oil scents – Apple Cinnamon and Chocolate Orange – and introduced a whole new way to shop detail paints with our Pick ’n’ Mix bundle. It’s been a month of stocking up, levelling up, and getting your desks ready for the festive rush.
New Launches
We introduced some added extras to your existing favourites this November! Little upgrades that make a big difference at the desk. From festive-scented cuticle care to new BuilderPot shades and a whole new way to shop detail paints, it’s all about giving you more choice, more creativity and more ways to tailor every set to your clients.
Cosy Seasonal Cuticle Oils
Cuticle Oils are a HONA client fave and theres no wonder why with amazing ingredients set to nourish your skin & make your sets last longer! Meet our new additions!
New BuilderPot Shades for Every Client
At HONA, we’re all about a prescriptive manicure approach. We know every client’s nails are different, and we’re passionate about giving you options that truly fit their needs. That’s why this month we introduced 6 brand new shades into our popular BuilderPot range, giving you even more fabulous ways to tailor strength, shade and finish for every client who sits at your desk.
Pick ’n’ Mix: Your Detail Paints, Your Way
Finally, we introduced Pick & Mix Detail Paints, something you’ve been asking for. It’s a brand new way to build your detail paint collection your way, shade by shade, so you can create a line-up that’s perfectly tailored to your signature style.
Mix and match any 10 Detail Paints of your choice and get the 10th completely free.
Your Pick & Mix perks:
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Choose any 10 shades, your 10th is FREE
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Delivered in a custom HONA Pick & Mix box
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Perfect for experimenting, creating collections, or refreshing your kit
Community Spotlight
This month, our Nail Tech Spotlight shone on Emma-Louise, a HONA tech who’s built her business around care, community and safer nail systems.
Inspired by HEMA-free products and high-quality formulas, Emma has found her niche creating nails that are as safe as they are beautiful. Since becoming a HONA tech, her passion for nails has grown, and her clients feel that same energy too. Many shared how reassured they feel knowing she uses hypoallergenic products – especially those with sensitivities or autoimmune conditions who need that extra layer of care.
From championing nail health to making every appointment feel personal, Emma’s journey is a brilliant example of what it means to put clients first while staying true to your values.
Read the spotlight now and get to know Emma-Louise and her clients’ HONA experience.
Trend Spotting
t’s all about Christmas trend spotting. From classic reds and snowflakes to chrome ribbons, stars and cosy textured nails, festive season sets have well and truly arrived. If you’re looking for fresh ideas for your clients (or your own nails), check out our Christmas nail art trend blog and our step-by-step Christmas nail art tutorials for all the inspo you need.
Whats Next?
December is where everything comes to life at HONA. With our 12 Days of Christmas offers running from the 1st–12th, brand new launches on the way and exciting Advent Calendar exclusives being revealed, it’s set to be the most magical month of the year.
Whether you’re racing through back-to-back appointments, planning last-minute festive designs or treating yourself to something new for the desk, HONA has everything you need to stay inspired right through the rush.
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