PureBuild Whisper

£16.50 GBP

PureBuild™ (builder in a bottle, BIAB), is HONA's soak off gel builder range and is perfect for strengthening the natural nails. All HONA PureBuild has a built in primer and base which will aid adhesion and because the formula is extremely safe, healthy and hypoallergenic it is the perfect builder to use directly onto the nail. However we recommend you use the HONA Complete Base with your PureBuild as it will improve the strength and longevity of the manicure.

Why choose the HONA Gel System?

SAFER - HONA hired the world leading chemist Jim McConnell to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.

STRONGER - Using state of the art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.

SMARTER - By choosing the HONA gel system you are future proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future proofing yourself.

100% transparency - HONA will not only be able to tell you the exact day your product was created but the name of the person who created it along with the exact location. This knowledge combined with the 100% transparent label means you can fact check all our claims.

What are the key features of HONA PureBuild?

  • 20ml bottle
  • Medium viscosity
  • Vegan & cruelty free
  • Hypoallergenic
  • HEMA, HPMA & IBOA free
  • 100% Gel system
  • Created in USA, Packaged in Wales
  • Unique outer cap
  • Self Levelling
  • Minimal refinement needed
  • Little to no heat spike
  • Can be infilled or soaked off
  • Long brush to reach every drop
  • Formula co-created by world leading chemist Jim McConnell


Bis-hea IPDI / PPG-53 copolymer, Bis-hema Poly Neopentyl Glycol Adipate/ IPDI Copolymer, Bis- hema Poly(butylene/hexamethylene, Isobutyl Methacrylate, PEG-4 Dimethacrylate, Tripropylene glycol diacrylate, 1-Hydroxylcyclohexyl phenyl ketone, Trimethylbenzoyl Phenylphosphine


Purchase confidently with HONA's unique non toxic,, hypoallergenic formula - View HONA PureBuild SDS sheet here

Shop securely with Home Of Nail Art's Shopping Promise:

  • Dedicated customer service and product support
  • Fast & Free UK mainland shipping
  • Money-back guarantee - Not 100% satisfied? No problem! Simply return it to us within 14 days for a quick, no quibble refund. T&C applies, not applicable to HONA gel system and is at the discretion of HONA

    Customer Reviews

    Based on 6 reviews
    natalie Shields
    Pure Build kit

    Amazing and so glad I have changed to such an amazing brand! Excited for the future ❤️

    Reviewer avatar
    Paula Jean Leininger
    HONA PureBuild The SAFER Gels

    I first became aware of HONA products when googling "HEMA-FREE & HPMA-FREE builder gels".
    In today's Nail world contact dermatitis is a real concern in the industry. I know I have developed allergies as have several clients & friends.

    We just trialed HONA PureBuild on myself and 3 of my clients, and I have to say...IT'S A WINNER!

    When you're an allergy sufferer, your nail building options are limited. Thanks to the developing chemistry, Jim McConnel Laboratories and HONA's proactive approach HONA PureBuild has re-opened a door that many thought was shut forever.

    Everything about HONA screams quality!

    I know we're converted...I can't wait to purchase everything for our salons.

    Ella & Grace
    Over the moon

    I thought I would never find a gel for my nails, I am a nailtech who developped a severe allergy to normal gel and acrylics. No allergic reaction!! I am extremely happy, thank you HONA

    🤫 Whispers My Fave. 🤭

    Such a beaut sheer nude with a slight depth to it. But genuinely suits all skin tones from fair to dark. I can’t get enough of it. Time for a restock very soon!

    Your Nails but BETTER

    this is the perfect "your nails but better" Shade for those with Olive undertones ! Absolutely in love, applies like a dream and self levels beautifully!

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    The HONA mission is to educate, inspire and improve the talents of the modern day nail technician as well as empower the nail community through uncompromising integrity, transparency and service.