HONA NEWS JUNE NEWSLETTER
After an incredible June at HONA, we’re taking a moment to reflect on all the highlights. This month has been packed with excitement and energy. We introduced the trial phase of our brand-new TrueBuild, marking a big step forward in our journey. We also said a heartfelt goodbye to PureBuild, as we make way for the future. And of course, we hosted our biggest giveaway to date, bringing our amazing community together in a truly special way. Join us as we look back on the moments that made June one to remember, and take a sneak peek at what’s coming next.
Meet TrueBuild — Our New Builder Gel
TrueBuild is the builder gel that rewrites the rules. The industry said it couldn’t be made, but we made it. A thicker, base-coat-free, hypoallergenic builder gel that delivers both safety and performance.
We created TrueBuild because it was needed. Nail techs were facing challenges and allergies were on the rise. So we listened, went back to the lab, and designed a builder gel that gives you strength, speed and control.
What makes TrueBuild different
- Hypoallergenic formula without HEMA, HPMA, IBOA, Di-HEMA or TPO
- No base coat needed for faster appointments
- Thicker viscosity for easier apex control
- Created using real tech feedback
Why True?
- Because it reflects everything we stand for.
- True to our values of creating safer, stronger, smarter systems for the nail industry.
- True to our community, always listening and evolving with you.
- True to the science behind our hypoallergenic innovation.
Want to try it? Complete the form to unlock your code and claim your free TrueBuild sample while stocks last.
Apply for the TrueBuild trial here
Saying goodbye to PureBuild
PureBuild was our first ever builder gel. The one that started it all. It has been a huge part of HONA’s journey and saying goodbye feels a little emotional for all of us. But as HONA has grown, we have continued to listen, evolve and deliver what nail techs truly need.
The industry has moved on, and so have the challenges facing techs today. PureBuild had its limits. That is why we went back to the lab, took your feedback and created TrueBuild. It is not just a replacement. It is the next step forward.
60 Before 60 - Our Biggest Giveaway Yet
As we get closer to 60,000 followers on Instagram, we want to take a moment to say thank you. From launching our first products to building this incredible community, the journey has been amazing. To celebrate, we’re hosting our biggest giveaway so far.
Introducing 60 Bottles for 60K and Win Your Wishlist. Two prizes, two chances to win, and one huge thank you from us to you.
Whether you want to stock up on your favourites or finally get everything on your wishlist, this is your chance.
Read more to find out how to get involved
Community Spotlight
This month, we’re shining the spotlight on the incredibly talented Kae Edwards (@kaeedwardsbeauty). Kae is not only a skilled nail tech but also a salon owner and educator who has built a business rooted in passion, purpose and care. Known for her warm energy and thoughtful approach, Kae is all about lifting others up while staying true to herself.
Her journey shows that success isn’t about rushing or following trends, but about finding what lights you up and making it your own. In her spotlight, Kae shares what inspires her, how she’s grown her business with intention, and her advice for nail techs who want to build a career on their own terms.
If you’re looking for a reminder that you can create a business that fits you, Kae’s story is one you’ll want to read.
WHAT'S COMING UP??
We’ve got exciting blogs, spotlights, trends, and New launches. But that’s not all…
Something huge has been happening behind the scenes. In June, we moved into a brand new, even bigger warehouse that marks the start of an exciting new chapter for HONA. This move means big changes are on the way, and we can’t wait to share them with you.
Make sure you’re following us on TikTok for updates, sneak peeks and all the behind-the-scenes content as we settle into our new home.
Here’s what else to watch out for this month:
DON'T MISS OUT:
Tickets are now live for our September Event, and we cannot wait to bring the HONA community together once again. Expect a day packed with inspiration, education, and plenty of fun. If you are ready to level up your skills and spend time with the HONA squad, grab your ticket now before they are gone.
Find out more and grab your tickets here.
Final Thoughts
June has been a month of growth, excitement and big changes. From introducing TrueBuild to launching our biggest giveaway yet and moving into our new home, it’s been a time of looking forward and building on everything HONA stands for.
As we head into July, we’re more inspired than ever to keep evolving, creating and supporting this incredible community. Thank you for being part of the journey and for helping us shape the future of HONA. We can’t wait to share what’s next.