HONA NEWS APRIL 2025 NEWSLETTER
April at HONA has been an action-packed month filled with exciting launches, one-of-a-kind events, and even some award nominations. There’s so much to celebrate. As we wrap up the month, we’re looking back at the highlights, sharing some of our favourite moments, and giving you an exclusive sneak peek at what’s coming next for HONA in May. Let’s dive in!
Introducing ProFile
This month, we were proud to officially launch ProFile, HONA’s brand-new e-file designed to redefine power and precision. Compact, desktop-friendly, and lightweight, ProFile is built to make your work smoother, faster, and easier. Whether you’re filing, de-bulking product, or prepping cuticles, this powerful tool is engineered to handle it all with control and ease, bringing a new level of professionalism to your services.
To celebrate the launch, we hosted an exclusive event at Gaucho in Liverpool. It was an amazing afternoon filled with networking, canapés, live demos, and plenty of laughs with our incredible HONA community. It was so special to spend time with the HONA squad, connect face-to-face, and showcase everything that makes ProFile a real game-changer for nail techs.
Explore the range:
Say hello to Cat Eye
You asked, and we delivered! This month, we proudly launched our brand-new HEMA-free Cat Eye collection, and we could not be more excited. Available in three stunning finishes: Silky, Rainbow, and Velvet, along with our specially designed Magnet, this launch brings endless creative possibilities to your nail art.
To help you get the most out of your Cat Eye products, we teamed up with the amazing @bydamonevans, who shared his top tips and tricks for creating flawless Cat Eye designs in an exclusive tutorial. Watch it here and get inspired!
Trend Spotting: Blue Denim Nails
Summer is just around the corner, and bold, high-impact shades are stepping into the spotlight! with Denim Blue nails leading the way. Inspired by the effortless cool of denim and the vivid skies of summer, this rich, vibrant blue is set to be everywhere. Whether worn as a striking full-coverage colour or worked into playful nail art, Denim Blue is the ultimate shade for making a statement this season. As celebrities and nail artists alike embrace this bold blue hue, it's clear that Denim Blue nails are a must-try look for summer 2025.
Shop blue favourites
Community Spotlight
This month, we’re shining the nail tech spotlight on entrepreneur and educator Emily Robyn (@emilyrobynnailartist). Known for her precision, passion, and honest advice, Emily has built a thriving career from mastering Russian manicures to hosting sell-out nail art and business masterclasses. But her journey is about more than just technique, it’s about mindset, growth, and having the confidence to back yourself.
In her spotlight blog, Emily shares her experiences of moving from employee to entrepreneur, her love for hard gel, and her advice for anyone chasing their dreams. From critiquing her own work to inspiring other nail techs through her training, Emily’s story is packed with real talk and motivation.
The insider scoop
We are thrilled to share that HONA True Sculpt Core Clear has been nominated for the Pure Beauty Global Awards 2025. It is an honour to see one of our newest innovations recognised on a global stage. But that is not all, we have also been shortlisted for The Small Awards 2025, celebrating small businesses making a big impact.
On top of that, tickets are now live for our September Event, and we cannot wait to bring the HONA community together once again. Expect a day packed with inspiration, education, and plenty of fun. If you are ready to level up your skills and spend time with the HONA squad, grab your ticket now before they are gone.
Find out more and grab your tickets here.
What's Coming Up??
May is set to be a month full of new excitement, business insight and community love! We can't wait to share it with you!
Final Thoughts
April has been a month filled with milestones, memories, and so many moments worth celebrating. From new launches like ProFile and Cat Eye to award nominations and inspiring community stories, it has been non-stop excitement here at HONA.
We are so grateful for your continued support and energy. With even more to come in May and beyond, we cannot wait to keep building the future of nails with you. Make sure you stay connected with the HONA community, keep your eyes peeled for some exciting announcements, and we will see you next month for even more inspiration, innovation, and celebration.