All Things Branding With Rebecca Farley | Sugar Branded

Sugar Branded presents ALL THINGS BRANDING 

If you're a nail technician looking to perfect your branding or simply eager to learn more about creating a strong brand identity, you've come to the right place. Here at HONA, we’ve recently had the pleasure of speaking with Rebecca Farley,  Rebecca is a brand strategist, graphic designer and founder of Sugar Branded design studio.

Whether you’ve been in the nail industry for years or you’ve just recently launched your nail business - there’s going to be something useful for you to take away from this post. From how to build a defined brand identity, all the way to creating and refine your brand values - Rebecca has covered everything. 

Let's jump in! 

Watch the video here 

 

What is branding?  

Before we jump any further into this guide, here is a brief out line of branding, By understanding clearly what branding is you’re going to have a much clearer understanding of how to define a strategy that is set to make your business grow.  

So what is branding? essentially branding both the strategic and visual elements that make up your brand and differentiates you from your competitors.  

A brand isn't just your logo or your name; it's not the same as a business. They're not two interchangeable things. It's not literally what people see; it's also what people experience. Branding is a chance to express your individuality and get creative. 

How to define your brand ? 

When defining your brand it is important to understand what associations come with your brand and then how you are communicating this through branding. Things to remember include: 

• What are your values 
• Whats your niche 
• Do you have a community 
• What kind of brand experience do you offer?  
• Whats your tone of voice 
• Your USP (unique selling point) 

• Your brand should reflect your voice / service 

REMEMBER - "Being intentional about your brand allows you to control and influence your audiences experience and therefore the value that you hold to them"

What is Effective Branding? 

Effective branding goes beyond just having a catchy logo or a trendy name. It's built upon a strategic approach, formed by a clear foundational brand identity. This identity serves as the backbone of your brand, guiding all aspects of your business's visual and verbal communication. By maintaining consistency in your branding efforts across all platforms and touch-points, you establish a sense of reliability and credibility with your audience. Over time, this consistency builds consumer trust, ultimately adding value to your business and fostering long-term relationships with your customers.

Essentials For Creating your Business Persona 

Once you have a clear understanding of your brand identity, it's time to think about your business persona. This involves nailing down your visual persona, which reflects the strategic elements of your brand. Your visual persona encompasses the visual aspects of your brand, such as: 

• Colours 
• Fonts 
• Imagery 
• Tone Of Voice 
• Patterns/ Texture 
• Experience 
• Product 
• Price Point 
• Placement 

These elements should align with your brand's values, personality, and target audience to create a cohesive and compelling visual identity that resonates with your customers. By carefully crafting your visual persona, you can effectively communicate your brand's essence and differentiate yourself from competitors in the market.

 KEY TAKEAWAYS  

• Branding Defined: Understand that branding is not just about logos or names; it encompasses both strategic and visual elements that differentiate your brand from competitors and create a unique experience for your audience.

• Defining Your Brand: Consider key aspects such as values, niche, community, brand experience, tone of voice, and unique selling points (USP) when defining your brand. Being intentional about your brand allows you to control and influence your audience's experience, thereby increasing your value to them.

• Effective Branding: Effective branding goes beyond catchy logos; it's about building a clear foundational brand identity that guides all aspects of your business's communication. Consistency across all platforms and touch-points builds consumer trust and adds long-term value to your business.

• Creating Your Business Persona: Once you have a clear brand identity, focus on your business persona, including your visual elements like colours, fonts, imagery, and tone of voice. These elements should align with your brand's values, personality, and target audience to create a cohesive and compelling visual identity.

By implementing the insights shared by brand strategist Rebecca Farley, you can strengthen your branding efforts and connect more deeply with your audience. Understanding the core elements of branding, defining your brand purposefully. 

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